Perhaps the physical quality of gold of absorbing light causes its special brilliance to literally come from within. Gold is the metal we'll turn to when other forms of currency don't work, which means that gold will always have value in difficult and good times. Gold can exist as something quantitative and tangible and, at the same time, embody the qualitative and the ephemeral. It cannot age, rust or tarnish, which means that the quality and value of gold are assured for centuries to come.
Even so, physical gold is still popular today and may never diminish, especially in India, since it is part of the country's cultural tradition. Storing physical gold is very important for the security of your assets, and could cost you a fortune. For example, instead of simply buying the physical metal and storing it somewhere, investors can now buy paperless gold, such as sovereign gold bonds (SGB), gold ETFs, gold companies, digital gold, and more. Therefore, it is common to use gold as a long-term investment because of its safety, resistance to shocks, high returns and high liquidity.
Over the past few decades, gold has shown incredible performance compared to other asset classes and today it is more valuable despite the ups and downs we've seen. Another thing to keep in mind is that gold's performance is actually not as good as you think and could change from time to time. While most assets don't perform well during inflation, the value of gold usually increases with inflation. Recent innovations, such as digital gold and online gold markets, have made the precious metal even more accessible to younger generations, who are more connected than ever and are always looking for new opportunities.
Gold can be something quantitative and tangible, like money, and at the same time it can embody something ephemeral, such as a feeling, even a series of feelings. Over the years, gold has taken on several new forms, but it remains a popular and valuable asset for investors around the world. From an elementary perspective, gold is the most logical option as a medium of exchange for goods and services.